Visit Owensboro, O.Z. Tyler, Miller House, and Bluegrass Museum partnership to highlight Owensboro Kentucky to larger market

Visit Owensboro, O.Z. Tyler, Miller House, and Bluegrass Museum partnership to highlight Owensboro Kentucky to larger market

Mark Calitri, President of Visit Owensboro said, ‘This partnership has proved to be extremely valuable in producing results for Daviess County.  The bourbon industry continues to thrive, and Owensboro Kentucky is capitalizing on the momentum.

Owensboro-Daviess County Convention and Visitors Bureau, O.Z. Tyler Distillery, The Miller House and the Bluegrass Music Hall of Fame & Museum have pooled together resources for an Owensboro-themed campaign in Bourbon Review, a magazine with worldwide reach.

According to Dave Kirk, destination management at the CVB, the year-long campaign with Bourbon Review has already proven successful.

“It’s the most popular bourbon publication in the world and has a large social media following and of course e-newsletter following,” he said.

Kirk said part of the marketing campaign is advertising opportunities on Bourbon Review’s website and email platforms.

“We used a banner ad for The Miller House for one of the Bourbon Reviews last emails and saw a substantial increase in our web traffic,” he said. “People were coming to visitowensboro.com from all over the country. Not only were they coming to the website, but several people then requested visitor guides about Owensboro. It’s one thing to get attention, click through rate and conversion is when you really know something is working when it comes to marketing.”

https://www.owensborotimes.com/features/community/2019/09/cvb-o-z-tyler-miller-house-hall-of-fame-partnership-highlights-owensboro-to-larger-market/


Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

Owensboro Daviess County Kentucky CVB creating 'Storytellers' program

The Owensboro-Daviess County Convention & Visitors Bureau will soon unveil an Owensboro Storytellers program, providing training for frontline workers from hotels, restaurants and other places that deal directly with visitors.

The idea, Mark Calitri, CVB president, said, is to keep those people informed about what's happening in the community so they'll know how to answer, "What is there to do in Owensboro?

http://www.markcalitri.com/owensboro-daviess-county-cvb-creating-storytellers-program/

Owensboro Kentucky continues to thrive with a vibrant art scene according to Mark Calitri 

Owensboro Kentucky continues to thrive with a vibrant art scene according to Mark Calitri

The Owensboro-Daviess County Convention & Visitors Bureau has agreed to provide $1,000 toward the cost of replacing Gary Bielefeld's Kentucky Mirror Mosaic -- a giant mirrored map of Kentucky that is Owensboro's largest and most visible piece of public art.

https://www.messenger-inquirer.com/news/local/cvb-contributes-toward-mirror-mosaic/article_f717895a-81a9-540c-bff3-05d33245646e.html



Vibrant art represents an icon for Owensboro. This community continues to evolve and grow while keeping based in a strong culture. That’s a feat few can boast according to Mark Calitri, President/CEO of Visit Owensboro.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO

The Kentucky Mirror Mosaic is a true icon for Owensboro

http://www.markcalitri.com/the-kentucky-mirror-mosaic-is-a-true-icon-for-owensboro-l/


The Kentucky Mirror Mosaic, one of Owensboro’s Kentucky’s most recognizable landmarks, is in the process of being replaced with the hopes of unveiling a new project by Christmas

Visit Owensboro President and CEO said it is community art like the Kentucky Mirror Mosaic that sets a city apart from others.

“This mosaic is a part of several projects that when you pull them all together showcases Owensboro,” Calitri said.

The Kentucky Mirror Mosaic is a true icon for Owensboro. This community continues to evolve and grow while keeping based in its culture. That’s a feat few communities can claim.-Mark Calitri

https://www.owensborotimes.com/entertainment/art/2019/09/artist-begins-kentucky-mirror-mosaic-replacement-project/

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

Bourbon Bluegrass Music and Barbecue dominate branding for Owensboro Kentucky

Bourbon Bluegrass Music and Barbecue dominate branding for Owensboro Kentucky

The Owensboro Daviess County Convention and Visitors Bureau advertise Owensboro as the home of bourbon, bluegrass, and barbecue. And this fall, its starting to push all three attractions a lot harder.



Mark Calitri, president of the CVB said its important to focus on bourbon because ‘bourbon people have money to spend.”



http://www.markcalitri.com/bourbon-bluegrass-music-and-barbecue-dominate-branding-for-owensboro-kentucky/



Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

LEX 18 Features Owensboro For It's On

Check out what our good friends from LEX 18 in Lexington, Kentucky did during their time in Owensboro.  Owensboro is the perfect weekend trip especially for those in central and eastern Kentucky. Mark Calitri, President of Visit Owensboro said Owensboro Kentucky is the cultural and culinary hub of Western Kentucky.

Owensboro Kentucky Mirror Mosaic to be replaced

Owensboro Kentucky Mirror Mosaic to be replaced

Gary Bielefeld's Kentucky Mirror Mosaic -- a giant mirrored map of Kentucky -- is Owensboro's largest and most visible piece of public art.

"It's iconic," Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, said Tuesday. "It's a really important piece of art."

http://www.markcalitri.com/owensboro-kentucky-mirror-mosaic-to-be-replaced/

"It's important to see community leaders like Gary step up with a project like this," Calitri said. "It's part of the beautification efforts in the community."

He said the CVB will begin promoting the Kentucky Mirror Mosaic to tourists once the project is completed.

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

Calitri promotes new feature article in Lane Report-Owensboro Kentucky thrives as a destination

Tourism, convention center renovations continue to push construction in the hospitality sector

In Owensboro, two new hotels – Best Western Plus and TownePlace Suites – recently opened their doors with 63 and 102 rooms, respectively, according to an article in the Owensboro Messenger-Inquirer, which also noted that the city had just under 1,300 hotel rooms at the end of 2018.

Ground was broken in early June of this year on another 120-room hotel across from the Owensboro Convention Center, a Home2 Suites by Hilton.

Mark Calitri, president/CEO of Visit Owensboro, credits a few factors for the new hotel construction in town. Brand USA, which is the marketing agency for the U.S., named Owensboro a top 10 music destination for 2019, he said. In addition, there are increased youth sporting events, the O.Z. Tyler Bourbon distillery officially joined the Kentucky Bourbon Trail last year and the new Bluegrass Music Hall of Fame and Museum opened late last year.

Calitri says the new hotels will only add to the visitor traffic momentum.

“These new hotel developments will allow Visit Owensboro to pursue larger conventions, since we will now have more hotel rooms in walking distance to our convention center. Since September 2018 up through August 2019, Owensboro has set several records in hotel occupancy and revenue.”

https://visitowensboro.com/2019/07/hospitality-construction-making-room-for-more-hotels/?olink=%2Fcategory%2Fnews%2Fvisit-owensboro-president-ceo-speaks-tourism%2F&otitle=CEO+speaks+tourism&rtax=category&rterm=614

Mark Calitri announces tourism officials making Owensboro Kentucky a sports destination.

Mark Calitri announces tourism officials making Owensboro a sports destination.

   Owensboro Kentucky continues to thrive as sports tourism grows. This next year Owensboro will host a wide array of Kentucky State Championships including:

2 A State Championships- 7 sports

Kentucky State Archery Championships

Kentucky All A Baseball Championships

Kentucky All A Girls Softball Championships

Calitri said, “Convention bookings continue to climb, and we are looking at record breaking years in 2021, 2022, and 2023. “



Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.



https://vimeo.com/user98054712/review/359878519/2ab1685010

http://www.markcalitri.com/mark-calitri-announces-tourism-officials-making-owensboro-a-sports-destination/

Tourism, convention center renovations continue to push construction in the hospitality sector

Tourism, convention center renovations continue to push construction in the hospitality sector

In Owensboro, two new hotels – Best Western Plus and TownePlace Suites – recently opened their doors with 63 and 102 rooms, respectively, according to an article in the Owensboro Messenger-Inquirer, which also noted that the city had just under 1,300 hotel rooms at the end of 2018.

Ground was broken in early June of this year on another 120-room hotel across from the Owensboro Convention Center, a Home2 Suites by Hilton.

Mark Calitri, president/CEO of Visit Owensboro, credits a few factors for the new hotel construction in town. Brand USA, which is the marketing agency for the U.S., named Owensboro a top 10 music destination for 2019, he said. In addition, there are increased youth sporting events, the O.Z. Tyler Bourbon distillery officially joined the Kentucky Bourbon Trail last year and the new Bluegrass Music Hall of Fame and Museum opened late last year.

Calitri says the new hotels will only add to the visitor traffic momentum.

“These new hotel developments will allow Visit Owensboro to pursue larger conventions, since we will now have more hotel rooms in walking distance to our convention center. Since September 2018 up through August 2019, Owensboro has set several records in hotel occupancy and revenue.”

 http://www.markcalitri.com/hospitality-construction-making-room-for-more-hotels/

https://www.lanereport.com/116737/2019/09/hospitality-construction-making-room-for-more-hotels/

Owensboro Kentucky: Chamber CEO named a top woman in business

http://www.markcalitri.com/chamber-candance-brake-mark-calitri/

Owensboro Kentucky: Chamber CEO named a top woman in business

Owensboro Chamber of Commerce President and CEO Candance Castlen Brake was named one of seven top women in business by The Lane Report.

“Candance has been our most valuable asset in helping to transform Visit Owensboro into an award-winning organization,” said Mark Calitri, President & CEO of Visit Owensboro. “In today’s world filled with so much negativity Candance is a positive light for Visit Owensboro, me personally, and she is Owensboro’s #1 cheerleader.”



https://www.lanereport.com/115585/2019/07/top-women-in-business-3/

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

Calitri reports: Turf at Fisher Park 'game-changer

http://www.markcalitri.com/calitri-reports-turf-at-fisher-park-game-changer/

During the August board meeting of the Owensboro Daviess County Convention and Visitors Bureau Jared Bratcher highlighted the success and opportunities in sports tourism for Owensboro.  Mark Calitri introduced Bratcher and asked him to outline the scope of sports marketing and how the CVB collaborates with the Owensboro and Daviess County Parks Department to schedule tournaments.