Visit Owensboro creates campaign as “Kentucky’s Music City”

Visit Owensboro creates campaign as “Kentucky’s Music City”

https://www.owensborotimes.com/news/2019/11/cvb-rebrands-owensboro-as-kentuckys-music-city/

After Owensboro was selected as one of the country’s top 10 music cities through Brand USA’s “Hear the Music” campaign, the Owensboro-Daviess County Convention & Visitors Bureau (CVB) decided to rebrand Owensboro as “Kentucky’s Music City.” This rebranding approach proved successful as the CVB earned a gold award for best marketing campaign in Kentucky.

Owensboro’s CVB edged out the larger Kentucky cities of Louisville, Lexington and Bowling Green to claim the top honor for its marketing campaign. Visit Owensboro President & CEO Mark Calitri said this rebranding effort was purposeful in getting the word out about Owensboro’s large-scale music scene.

“In January, the Kentucky Visitor’s Guide will be out, and we’ve got an ad where we’ve named Owensboro as ‘Kentucky’s Music City’ because of the BRAND USA designation,” Calitri said.

Visit Owensboro captured Kentucky Tourism gold award for its Brand USA Hear The Music campaign

http://www.markcalitri.com/visit-owensboro-captured-kentucky-tourism-gold-award-for-its-brand-usa-hear-the-music-campaign/


Visit Owensboro earns gold award for best marketing campaign in Kentucky!

    Visit Owensboro also known as the Owensboro Daviess County Convention and Visitors Bureau captured a gold traverse award for its Brand USA Hear the Music campaign.  Gold represents first place in the category of campaigns.



    “We are extremely proud of our team for earning the highest award for the campaign division.  Visit Owensboro is in the competitive set with Louisville, Lexington, Northern Kentucky and Bowling Green.  Wining this honor shows we can compete with the biggest and best in our state when it comes to marketing our community,” said Kyle Aud, Visit Owensboro Board Chair.



   “Our campaign consisted of several marketing tools for Owensboro being named a top music city.  Those included, press releases, promotional videos, website blogs, digital ads, social media posts, and the local launch event at the Bluegrass Music Hall of Fame and Museum.  We took every opportunity we could to capitalize on being promoted as a top music city,” said Mark Calitri, President & CEO Visit Owensboro.



   This is the second year in a row that Visit Owensboro has won a gold traverse award at the Kentucky Travel Industry’s Annual Conference.  Last year the team won gold for their ROMP campaign and Destination Manager Dave Kirk earned the Kentucky Travel Industry Emerging Leader of The Year.   



Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

Owensboro Rotary club welcomed Mark Calitri as guest speaker

Owensboro Rotary club welcomed Mark Calitri as guest speaker

 Owensboro Rotary program chair Gary Sisk introduced speaker and fellow Rotarian Mark Calitri, President & CEO of the Owensboro Convention and Visitors Bureau (CVB). Mark began his presentation by showing a recent promotional video produced in partnership with WLEX.  He followed with a discussion of some of CVB’s current initiatives including: • A vibrant downtown • A renewed photo wall at the airport • Introduction of John Wayne’s family Bourbon, Duke’s, at O.Z. Tyler • A program to prepare frontline workers (restaurant servers, hotel clerks, etc.)  to tell Owensboro’s story • Promoting a renovated Jack Fisher Park with a commercial featuring Pete Rose. Mark concluded his presentation by encouraging Owensboro residents to talk positively about the community



Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.
http://www.markcalitri.com/category/in-the-news-leaving-your-mark/

Visit Owensboro is collaborating to drive Owensboro downtown economic development

Visit Owensboro is collaborating to drive Owensboro downtown economic development

Visit Owensboro President Mark Calitri asked City Commissioners Tuesday to contribute $8,500 to the downtown Kentucky Mirror Mosaic project. City officials didn’t confirm whether they’d contribute that amount — the last of the project’s needed funding — at Tuesday’s meeting, saying they’d like to know how much is being contributed by other entities before they commit.

“As you know, the downtown area is key to Owensboro’s economic development,” Calitri said. “The question is, ‘It is worth replacing and what’s the ultimate cost?’”

https://www.owensborotimes.com/features/community/2019/11/large-community-support-helps-fund-downtown-kentucky-mirror-mosaic-project/

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.

John Wayne is coming to Owensboro Kentucky. No not the man himself. He died 40 years ago. Duke Spirits, a company that makes bourbon and rye based on the actor’s 1962 handwritten recipes, will be opening its Duke Tasking Room and John Wayne Experience at Owensboro’s O.Z. Tyler Distillery, which crafts the product.

“John Wayne is an international icon,’ Mark Calitri, president of the Owensboro Daviess County Convention and Visitors Bureau, said of the announcement, “ You just can’t buy this type of national and international exposure with a legend like John Wayne, and we are going to capitalize on it.”

https://www.messenger-inquirer.com/news/local/wayne-experience-coming-to-o-z-tyler/article_8809d4f9-b30b-5317-86b4-8bbf21217680.html

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.



https://www.linkedin.com/posts/mark-calitri-06904aa_wayne-experience-coming-to-oz-tyler-activity-6597487369849487360-ZR19

Visit Owensboro collaborates with Bluegrass Music Hall of Fame & Museum's first year of operations

Visit Owensboro collaborates with Bluegrass Music Hall of Fame & Museum's first year of operations, drawing visitors from 47 states and 15 countries Owensboro Kentucky.

https://www.messenger-inquirer.com/news/local/hof-drew-more-than-in-first-year/article_5bae98f8-dc2e-5826-bfae-169b622a1c41.html#utm_source=messenger-inquirer.com&utm_campaign=%2Fnewsletters%2Fheadlines%2F%3Frefreshed123%26-dc%3D1572782414&utm_medium=email&utm_content=headline

Mark Calitri, CVB president, said the Hall of Fame "has played a key role in the success of Owensboro tourism. I've been impressed with Chris Joslin and his team as they are working hard to create and attract new events like Downtown ROMP. Their fall concert series has been a huge success and they have become a popular wedding destination, which draws in visitors and the money they spend in local businesses right here in Daviess County."

He said, "The Hall of Fame has momentum going into 2020 and I'm looking forward to seeing what creative events they have planned."

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.