https://visitowensboro.com/2019/04/owensboro-kentucky-selected-as-brand-usa-hear-the-music-city/?olink=%2Fcategory%2Fnews%2F&otitle=News&rtax=category&rterm=130
Mark Calitri speaks tourism: Owensboro selected as Brand USA ‘Hear the Music’ City
Owensboro was selected as
one of 10 music cities for Brand USA’s Hear the Music campaign, joining the
ranks with cities like New Orleans, Miami, West Hollywood, Las Vegas and
Detroit.
“This puts Owensboro on both the national and international
map,” said Mark Calitri, President and CEO of Visit Owensboro, noting that the
Hear the Music campaign has already launched overseas.
See the complete article: https://www.owensborotimes.com/entertainment/events/2019/04/owensboro-selected-as-brand-usa-hear-the-music-city/
“This is perhaps the biggest marketing opportunity in the history of Owensboro on an international scale. Internationally, these videos are being used as marketing tools and already have over a million views,” Calitri said of the Owensboro-featured music video and documentary.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.
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